Social Intelligence - Understanding Your Audience to Enhance Your Business
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Are influencers only influential when they mention your brand?
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
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What You Will Learn:
- The methodology behind using social data to find insights from your true audience
- How to use social media to understand consumer life cycles
- How to understand the value of non-brand advocates
- How to develop messaging and products tailored around your consumers
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About the speaker:
Scott Briggs, Director, Social Strategies and Insights, Alterian
Scott Briggs is an award winning thought leader in data analytics and marketing automation. Scott has expertise across multiple disciplines including database marketing, email marketing, social media and business intelligence. Scott’s work has been integral to client projects including process redesign, campaign design, solution implementation, behavioral modeling and social media analytics. His career includes experience in the following verticals: credit card, retail banking, insurance, retail, catalog, travel and leisure, auto and nonprofit.