Social Media and ROI... Once and for All
Presented by: Olivier Blanchard, Principal at BrandBuilder Marketing
Are you still struggling to demonstrate the ROI of your Social Media Campaigns to your company and your superiors? Never fear, our Special guest, Olivier Blanchard (@thebrandbuilder), outlines the principles of ROI measurement and explains how to measure the ROI of a Social Media program or campaign, AND properly present the data to the C-suite.
Olivier Blanchard is a Brand Strategist with 16 years of marketing management experience across a variety of B2B and B2C industries, from manufacturing and distribution to new media and consumer goods.
He currently manages BrandBuilder Marketing , a brand consulting and marketing management firm based in Greenville, S.C. that helps companies combine traditional and new/social media. Blanchard also serves as Social Business advisor with the Chess Media Group - an enterprise consulting firm, and Principal with Red Chair Group - a firm specializing in providing basic, intermediate and advanced Social Media training programs for managers and executives. Blanchard blogs daily on The BrandBuilder Blog .
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