How to Prepare for and Weather a PR Crisis When Everyone Is Watching
Presented by: Valeria Maltoni, Director of Strategy at Powered, Inc.
Companies leveraging social media and networks are often approaching it with a digital marketing mindset and experience. This makes them totally or partially unprepared to deal with masses of communicators and the network effect of peer-to-peer sharing.
Setting community guidelines doesn’t guarantee a company will not have issues. An integrated social media strategy requires a commitment to customer-centricity, conversation, and community. This means preparation, direct engagement, and real time communication to address any issues – potential and unforeseen – that may arise in social interactions.
Learn the steps you need to build a communication framework for your organization and weather a crisis in real time.
Valeria is Director of Strategy at Powered, Inc. She built one of the first online communities with Fast Company magazine. A brand strategist with 20+ years of real-world corporate experience, 10 of which online, she’s worked in companies from Fortune 500 to small start ups in 5 industries. She takes brands to what’s next in their business cycle through marketing communications, customer dialogue, and brand advocacy.
Conversation Agent is ranked among the top 30 marketing blogs in the world on AdAge. Handpicked by Fast Company as Expert Blogger , Valeria is on the Advisory Board of SmartBrief on Social Media and a co-author of The Age of Conversation. An active member of the AMA, and the PRSA, Valeria is an Accredited Business Communicator and a Board Member of the IABC. Valeria was also the lead representing member for a Fortune 500 company at the Social Media Business Council .
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