Moneyballin’ - Mining the gold from social media with Social Intelligence
Presented by Scott Briggs, Sr. Director of Social Strategies, Alterian
How can businesses learn from the game-changing statistical maneuverings of Billy Beane and the Oakland A’s?
In the ‘90s, the Oakland A’s took a gamble and implemented new metrics to develop a winning strategy - igniting a revolution in the way baseball players were evaluated and recruited that was dubbed “The Moneyball Way”. Similarly in the social space, while many companies are just beginning to grasp the true power of social data, a few smart brands are applying social data differently (like the A’s in the 90s), allowing them to leap frog over the competition.
In this webinar, Scott Briggs shares insights into how these companies are Moneyballin’ their way to a competitive advantage using social media intelligence. What are the advanced techniques that these brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions? How can you learn from them to implement these ideas in your own business? Watch this webinar to find out!
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