Mission Possible: Leveraging Social for Competitive Insight
Presented by: Wilson Raj, Senior Director of Strategy & Insight at Alterian
Today, online social networks offer brands unprecedented opportunity to watch what competitors are doing as they market and service their products. Social media monitoring can gather valuable competitive insights that can be used to assess your competitor's brand sentiment, product strengths and weaknesses, customer segments, and effectiveness of their marketing campaigns.
In this webinar, you will see how social media informs competitive intelligence in these areas and how you can capitalize on social insights. While the information presented will apply across many fields, you'll see how prominent technology and telecommunications companies have extracted competitive insight from social channels to benchmark launch strategies, refine product features, and tweak messaging.
Wilson Raj is a
global marketing strategist with a 15-year career in diverse industries building brand value through an astute ability to leverage and connect multiple marketing disciplines such as research and digital/social marketing, corporate branding, marketing communications, and public relations.
At Alterian, Wilson is responsible for leading business, marketing and digital strategies for clients—with an emphasis on social media intelligence.
Wilson has held global marketing and strategy positions for leading Fortune 500 companies and agencies such as Microsoft, Medtronic, Philips Medical Systems, Novell, Ameritech (now AT&T Midwest), Publicis, and VML | Wunderman (Young & Rubicam Agency.)
Event Hashtag: #sm2ROIseries
Twitter : @WilsonRaj, @ThinkIntrepid
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