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Moneyballin’ - Mining the gold from social media with Social Intelligence
What can businesses learn from the game-changing statistical maneuverings of Billy Beane and the Oakland A’s? Why is social intelligence today's "Moneyball" opportunity for businesses?
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Social Intelligence and Super Bowl 2011: Why Smart Marketers Look Beyond the 30 Second Spot
Watch this webinar to see Alterian's analysis of online conversations about Super Bowl 2011 Advertisers and learn what the top performers did well and where brands are falling behind.
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Building on Social Intelligence: What the Super Bowl taught us about the need for an integrated media strategy
Alterian has been analyzing how paid media (TV advertising) can create social media waves during events like the Super Bowl and the Oscars. In this presentation, we breakdown the findings and highlight the successes... and missed opportunities.
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Social Media and ROI... Once and for All
Watch this webinar to learn how to measure the ROI of your social media programs and campaigns.
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Mission Possible: Leveraging Social for Competitive Insight
Check out our December webinar and learn how social media informs competitive intelligence in terms of brand sentiment, product strenghts and weaknesses, customer segments, and effectiveness of marketing campaigns.
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Hot Topic Reports
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How to Implement a Social Media Strategy
Your emails are falling on deaf ears; the quality and ROI of your PPC campaigns are declining; and your prospects and customers are spending more and more time online, but not necessarily on your site. Learn how to avoid these pitfalls with our webinar.
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Marketing Strategies that Captivate Today's Social Media Audiences
Watch this webinar to learn the winning strategies that smart brands use to engage with consumers across multiple social media channels and find out how you can apply these strategies to your business.
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How to Grow your own Social Media Ecosystem
Attend this webinar to learn the core principles of social media ecosystems, identify their unique attributes, and how to grow a social media ecosystem of your own.
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Social Media Nightmares Keeping You Up at Night? Banish that Digital Boogeyman!
Colin Bradshaw, investigates what happens if social media turns nasty, and how to address the key challenges marketers face when trying to tame it.
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Best Practices to Maximize your Social Media Monitoring Efforts
Marketers are coming to realize that there are many benefits to gaining valuable insights from online conversations. In this webinar, Connie Bensen will explore best practices for social media monitoring & reporting
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Virtual Ethnography: Bridging the Gap between Market Research and Social Media
Check out our October 5th webinar and learn how to utilize Virtual Ethnography to gain perspective on your target market and create your marketing campaign with the unwitting guidance of your most avid supporters.
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How to Prepare for and Weather a PR Crisis When Everyone Is Watching
Learn the steps you need to build a communication framework for your organization and weather a PR crisis in real time.
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Social Customer Service Webinar
This webinar takes you beyond Customer Service 101 by providing practical tips, pitfalls to avoid, tactics and an overall approach that can help you do more than resolve individual issues.
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Social Intelligence - Understanding Your Audience to Enhance Your Business
Watch this webinar as Scott Briggs, Director, Social Strategies and Insights at Alterian, goes through the methodology of starting with your audience and using social data to to put them at the heart of your business.
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Social Media Strategies to Improve Lead Generation
This presentation will help you increase leads for your sales team by listening to the social web, identifying brand champions, and employing social savvy when you engage with potential customers.
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Social SEO Webinar
Lee Odden delivers this presentation on how to amplify the efficiency of digital marketing efforts by incorporating social media and SEO strategies.