The "How To" of Reputation Monitoring
Incorporating Social Media into your Reputation and Crisis Monitoring
Social business intelligence has become a key tool to help companies successfully manage brand reputation. But how can Public Relations professionals filter and organize the vast volume of digital conversations into actionable segments? How can you build a monitoring framework to identify situations before they become a threat?
This eBook outlines specific steps and real-world examples for creating a social media audit and monitoring framework for reputation and risk management including:
• Listening methodology for critical issue identification
• Case Studies that outline specific tactics for early identification of potential crises
• A special section on strategic approaches for online reputation management in the Healthcare and Pharmaceutical Industries
Please register below to download the eBook.