MD Anderson Cancer Center
As one of the larger cancer hospitals in North America,the University of Texas M.D. Anderson Cancer Center treats over 90,000 patients every year.
An early adopter of social media in the medical world, the hospital’s external communications department had started using it back in 2007. Twitter, Facebook and the blogosphere were its initial focus, as an increasing number of people were writing about their cancer experiences and treatment online.
“By applying the output of SM2 we’re able to respond to patients and those talking about the brand a lot more often and much faster than before. Over the last year, we’ve witnessed an increase in the number of mentions of M.D. Anderson and word is spreading that we’re listening via Twitter, Facebook, cancer blogs and message boards etc, and responding to our various audiences.”
- Jennifer Texada Communications Program Manager, Digital and New Media, M.D. Anderson Cancer Center.
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