Global Crossing
A leading global provider of IP and Ethernet solutions, Global Crossing serves over 700 carriers, mobile operators and ISPs and 40 percent of the Fortune 500, all in more than 70 countries around the world.
Global Crossing realized it needed to enter the social media space early on and use social media monitoring as a vehicle to drive higher levels of engagement for its brand. "As more of our audience moves into the social realm, it makes sense to keep an eye on them and Alterian SM2 is a practical and efficient way of doing so," says Matthew Ray, Social Media Marketing Specialist at Global Crossing. "It gives us confidence that we can see what's going on in new channels and learn from what's being said. Measuring the volume of people talking about us, what their clout is and looking at the negative or positive ratio, helps us understand the impact of our communications and shape future strategies."
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